Here is a step-by-step tutorial on how to create an SEO optimized landing page that focuses on longtail keywords:
- Determine your longtail keyword Before you start creating your landing page, you need to determine the longtail keyword you want to target. In this instance, the longtail keyword would be “city/town + service”, for example, “Scranton PA plumber”. You can use keyword research tools like Google Keyword Planner, SEMrush or Ahrefs to find longtail keywords related to your business and location.
- Create a high-quality hero image Your landing page’s hero image should be high-quality, relevant, and represent your business. It should also include your most important call to action (CTA). The CTA should be clear, concise and stand out from the rest of the page. Remember, the hero image is the first thing users will see when they visit your page, so it should make a good first impression.
- Place important elements above the fold Make sure that all the important elements of your landing page are above the fold. This includes your CTA, navigation, and any other important information. This ensures that users don’t have to scroll down to find what they’re looking for.
- Create a sticky button for mobile For mobile users, it’s important to have a “sticky” button that’s easy to use and allows them to call your business with a push of a button. This makes it easier for mobile users to get in touch with you and increases the chances of converting them into customers.
- Write original content Your landing page’s content should be original and unique. Don’t copy and paste text from other websites. Instead, create original content that’s focused on your longtail keyword. Your content should be at least 1500 words, but 2000+ words are ideal. Use your longtail keyword in the page’s headers and body text, but avoid keyword stuffing.
- Use keywords in page elements To add SEO value to your landing page, use your longtail keyword in the URL structure, titles, headers, meta description, image names, and alt text. However, make sure that you’re using the keyword naturally and not forcing it into the content.
- Include trust factors Your landing page should include as many trust factors as possible to encourage users to call, book an appointment, or buy your product. These signals could be reviews and testimonials, blog posts, videos, awards and accreditations, free information, free downloads, social media icons and timelines, and well-written content.
- Design the landing page around your brand Your landing page should be designed around the colors and mood of your business and business logo. This helps to reinforce your brand and makes your landing page more memorable.
- Include important business information in the footer Your landing page’s footer should include a Google Map embed of your service area, a list of primary services, and your hours of operation in the exact format your Google Business profile displays them in. This makes it easier for users to find important information about your business.
By following these steps, you can create an SEO optimized landing page that focuses on longtail keywords and helps your business to generate more leads and sales.